Developer Engagement - Braving the Wilds(capitalone.com)
One of the challenges for any API provider is creating a compelling and meaningful developer engagement model. At its core, any engagement model is considered marketing. But everyone knows developers don’t like to be marketed to. That doesn’t mean they don’t want to be engaged or have someone enthusiastically build a community for them. Understanding that dynamic, first and foremost, is the key to great developer engagement.