Turning a community into evangelism helpers (youtube.com)
Chris Heilmann shows how during his time in Mozilla he started an Evangelism Reps program, shared materials with a world-wide community for re-use and localisation and how to keep upper management and marketing from interfering with your efforts. Many companies are very open to letting people talk about their products, but won’t allow them to use their own voice. A canned presentation is easy to create, but very hard to present with any enthusiasm. You’ll learn about ways to distribute content, train people on applying the content in a contextual manner and how to empower people to be their own voice.