Get discovered with creative developer content (youtube.com)
Developer acquisition and adoption aren't tied solely to the quality of your platform, APIs, dev tools etc. If developers out there have never heard of your products, you fail no matter how awesome your developer offerings are. You must be discovered first, and getting discovered is not so easy. Tomomi Imura shares her experiences at various companies, including large corporates to start-ups, of how she created developer-centric content and docs to drive the community and acquire new developers.