Making the Complex Simple: How to Market an API(techdayhq.com)
The first thing you need to do when promoting a product is ensure that your audience understands what you’re talking about. Potential customers need to understand how they can benefit from a product before they even consider buying it. That’s why it can be so difficult to market an API. Before jumping into technical explanations about your API, you need to know who you’re talking to and tailor your messaging around what they understand and what they don’t.